6 actions to help CFO's drive and achieve fundraising goals

Raising capital is more challenging than ever, despite the abundance of available investments. CFOs must expand their role from financial guardian to strategic leader to successfully secure funding. In this article, we share six crucial actions for CFOs to achieve their fundraising goals and foster sustainable growth.

1. Establish a Single Version of the Truth:
Ensure consistency across all financial metrics. CFOs should align with other executives, like the CRO, to maintain clear and consistent data for both internal and external communications, which is crucial when seeking funding.

2. Implement an Integrated System:
Use integrated systems that enable all key players, particularly the CFO and CRO, to work from the same data set. This fosters collaboration, eliminates silos, and strengthens the narrative presented to investors.

3. Clearly Articulate Financial Strategy:
Investors are interested in clear, strategic plans for capital deployment. CFOs need to prove past successes while outlining a realistic, sustainable growth plan to attract funding.

4. Prepare for Mergers & Acquisitions (M&A):
With M&A activity on the rise, CFOs must ensure their companies are prepared for potential deals, with all due diligence and regulatory considerations in order.

5. Transition from Scorekeeper to Game Changer:
CFOs should be actively involved in strategic decisions, not just reporting numbers. They need to leverage financial data to drive the company forward, working closely with other leaders.

6. Engage the Board Actively:
Boards demand more than financial reports. CFOs must present data as actionable insights, enabling the board to make informed decisions that propel the company toward growth.

By adopting these strategies, CFOs can navigate challenges, secure funding, and position their companies for future success.

Sources, full article: https://www.cfo.com/news/6-actions-to-help-cfos-drive-and-achieve-fundraising-goals/723795/